First Superman Returns poster. What do you think?

Reader Comments

1. Benjamin Russell 09/05/2005 @ 5:31pm

   Well, it’s roughly the same concept as the one behind behind the 1989 Batman teaser poster. The bat-symbol had the added benefit of not being bounded by the page, which gave it a slightly more interesting use of space and negative space, whereas the Superman shield is sort of floating there.

   However, it’s doing what it needs to do: it’s a teaser. It needs to show something familiar, but with a slight twist, a slight newness to generate speculation and/or anticipation. The three-dimensional aspect of the shield, as well as the metallic quality, should hopefully give it a crisp realism in the eyes of the average filmgoer, as opposed to taking the same concept but keeping it the flat comic book logo.

   Should there have been a face or a body or a name or something with built-in action? My guess is this will all come eventually, but on the onset the symbol by itself is a conversation piece, and a canny marketer will be well-aware that that sort of discussion can built a groudswell of interest prior to the film, and can be more successful than deluging the airwaves, billboards, etc.

2. Todd Brown 09/05/2005 @ 6:49pm

   I’m sure this is around elsewhere as well but I haven’t gotten around to checking the normal western world wources yet and I just found the Superman Returns teaser here on a Russian site ...

3. Swarez 09/06/2005 @ 2:46am

   I think a series of posters with glimpses of Supes would have been a better tease. His cape fluttering, his famous lock on his head and such, then end on his logo on his chest.

4. Geert Jan 09/06/2005 @ 3:49am

   That teaser trailer is not real. It’s made by a fan using clips from the official video-blogs and the comic-con footage. See also here.

5. Rahat 09/06/2005 @ 3:56am

   If this was 5 years ago, that would have been great. Lately, I feel the minimalist method, although effective, is more cliche. I guess overall, though, I like it. It will probably be quite effective with the mass market as well as those who years for the days of Christopher Reeve and Margot Kidder.

6. Swarez 09/06/2005 @ 3:15pm

   *Shudder* Uhgh Margot Kidder.

7. tracy 09/07/2005 @ 10:41am

   Swarez, that’s an awesome idea - that would be a really cool marketing campaign.

   This poster gets a hearty “meh” from me.

8. priyo darmadi 02/27/2006 @ 8:21am

   Good sites!!!

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