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Rogue Pictures Presents THE UNBORN Now Playing
British horror MUM & DAD set for multi-platform release
Posted by James Dennis at 5:56am.
Posted in Film News , Exploitation, Horror, UK, Ireland, Australia & New Zealand.
Twitch first posted a trailer (below the break) for this Brit horror from director Steven Sheil back in July, and since then it seems to have gathered momentum; well received at Frightfest in August and now slated for a 26th December Boxing Day release in the UK.
Mum and Dad comes across as a hybrid of TV’s The Royale Family and The Texas Chainsaw Massacre, which is no bad thing – I never quite warmed to the comedy of Ricky Tomlinson and his offspring, so it’s great to see it subverted like this. Particularly with Shane Meadows favourite, Perry Benson, involved as a psychotic Dad.
Revolver Entertainment have taken a novel step in releasing the film day-on-date across multiple platforms; DVD, cinema, video-on-demand, electronic sell through and rental. It’s the first time a strategy like this has been employed in the UK, and a similar one is planned for the US in time for Mother’s Day 2009. Produced 100% digitally, Revolver are aiming to give audiences complete control over how they view the film on its release. With cinema attendances still strong despite the media frenzy over ‘credit crunch’ gloom, this will be an interesting one to watch when the opening weekend figures roll in.
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