Compulsively readable blogger Film Brain - who runs “Like Anna Karina’s Sweater” has launched his own DVD label, Benten - http://www.bentenfilms.com/

“Benten (a colloquial variant of Benzaiten), is the Buddhist goddess of all that flows, and she is often associated with music and the arts. Benten Films, a tiny ripple in the vast ocean of DVD distribution has but one simple mission – to bring the best in international and independent cinema to the North American DVD market. Whether old or new, genre film or auteurist masterpiece, all Benten titles will be films that we’d want to have in our collection. We’re hoping to appeal to both the cinephile and the casual film fan.”

via - http://www.filmbrain.com/filmbrain/2007/07/just-what-is-a-.html

First release is “LOL”.

I totally understand the feeling/need to put out your own dvd’s of movies you just love to see released. I often think that if I’d won the lottery or something like that (not that I ever play ) I would definitely start a label (...or a festival!)