Easily one of the most impressive things I saw in the American Film Market was the sales promo for Colm McCarthy's dark Irish fantasy thriller Outcast.  A surprisingly realistic spin on the folklore of the sidhe - the Irish fairy people - this is dark stuff indeed and very compelling.  Here's the synopsis:

When Mary and her teenage son, Fergal, move to yet another new home, it soon becomes clear that they live their lives on the run, hiding from someone or something, terrified of being found.  Trying to avoid making new friends or connections wherever they go, Fergal finds himself caught between the affections of his beautiful and feisty neighbour and his fiercely protective mother who will stop at nothing to protect her precious son.  Mary has strict rules which govern Fergal's life without which chaos and terror threaten to ensue.  Their hunter is Cathal, a dangerous and terrifying man, intent on tracking down and killing Mary and Fergal.  What's more, he is using a form of dark magic to find them.  Mary's only defense is to use the same ancient form of magic to protect her son.  But how long will it be before Cathal manages to outsmart her?  When the local residents begin to be brutally murdered by an unknown life force, the sense of fear escalates.  Is Cathal the beast responsible for the killings?  Or is it the beast that he is trying to destroy?

Though the trailer cannot be shared publicly yet - rights clearance issues - we do have the first official poster art for the picture along with an image of the would-be killer Cathal below.