[Updated with high res version of the teaser.]
There is a definite art to creating an effective teaser for a film, an art most people raised on MTV have no handle on at all. Yes, cutting a bunch of images from your film together as fast as you can can be effective but far more effective, I think, and often a far more truthful way to represent a film is to simply focus on a single, striking image. And that is the approach taken by indie Canadian post-apocalyptic flick Aftermath. One of the first handful of Canadian productions to be shot on the Red camera, Aftermath tells the story of a small group of survivors trying to simply survive in the aftermath of some cataclysmic event and aims to straddle the line between drama and horror. All that's been released so far is a very brief teaser but, yes, you may consider me teased. This looks excellent.
Check it in the Twitch Player below the break.
Greetings TWITCH, my name is Larry and I am the Director of Aftermath- Just wanted to thank-you for the great review. We'd be interested in hearing how you got the video and if you'd be interested in following the progress on Production?
If so, please e-mail me at: larry@hatchwayentertainment.com
Great teaser trailer. Nice use of subtle special effects (Does "less is more" still apply in today's film industry?). I agree with Todd, a single shot to purvey the film's concept is a lot more effective than a trailer with "adrenaline" cuts. I'm looking forward to this one.
Even worse than quick cutting (MTV style)? The black fade. Lord, does that technique get overused in the worst way. Talk about less is LESS. Black fades are freakin' annoying. It was neat the first few times, but now it's played out.
This looks great. And a great use of sound here too. Let's not forget that integral element!
Good work.
Looks GREAT, consider my interest piqued.
Yep, I'm sold on that. Of course, an effective teaser doesn't mean a great film - 'Martyrs' had two superb teasers that were far superior to the final product, in my opinion - but I'd rather see a single great image that crash-bang-wallop jump cuts with a rock tune over the top.
Colour me interested all the way over here in ireland for that one..