The darling of film sales at Sundance on Tuesday turned out to be Hamlet 2, selling world rights to Focus Features for a reported $10 million. Competition was fierce apparently; TWC, Fox Searchlight, Lionsgate and Paramount Vantage all interested in the pic as well.

Slated as a teen comedy Hamlet 2 stars Steve Coogan as an overly dramatic drama teacher who attempts to salvage his high-school theater department by staging a controversial sequel to Shakespeare's play.

We love Steve Coogan around these parts. His character Alan Partridge in legendary in his native England and I liked his recent series Saxondale. He just cannot seem to break it big here in North America, which is a shame because he is an enormous comedic talent. Here's hoping Hamlet 2 will help, at the risk of doing so in a teen comedy.