The number of Korean movies released this year surpassed 100 for the first time. At 108 films, this marks a steady increase from 65 produced in 2003, 74 in 2004 and 83 in 2005. According to box office data, Korean movies set a record high theater occupancy rate of 64 percent this year. More than 13 million viewed "The Host" alone. Despite the reduction in the screen quota, which grants domestic films a guaranteed share of screen time, it would seem that the Korean movie industry is reaching its peak. But there is a flip side to this seeming "golden age" for the Korean movie industry.
Of the 108 movies released this year, only 13 broke even. Cidus FNH, which produced 12 movies this year, painted a bleaker picture, saying that only three films passed the break-even point.
According to a survey conducted by the Korean Film Council, the number of viewers for Korean movies released in Seoul for the first 11 months of this year was about 23.6 million, an increase of only 0.1 percent from last year. The movie market has witnessed a serious polarization in terms of an ability to attract viewers. "The Host," "The War of Flower," "My Boss, My Teacher," "Hanbando" and "Our Happy Time" attracted nearly 11.35 million Seoul viewers, or 38.2 percent of the total viewership there. Only six Korean movies released in 2006 drew an audience of over 3 million nationwide. "The King and the Clown," which set a record with about 12 million viewers, and "Typhoon," which attracted 4.1 million, were exempt from the data, as they were released in late 2005.
With an average release of two new domestic movies per week, the result has been fiercer competition in marketing and higher production costs. According to the film council, average production costs were slowly rising until last year, but have soared in 2006. The industry predicts production costs for the average South Korean film to be over 5 billion won (US$5.4 million). In comparison, the average production cost stood at 2.5 billion won in 2001, 3.7 billion won in 2002 and 4.17 billion won in 2005.
[Source: The Hankyoreh]
For more info, read "Korean film industry has lost some sparkle" at JoongAng Daily
And for Mark Russell's decidedly more optimistic outlook, read "Embarrassment of Riches: Korean Movies 2006 Wrap-Up" at Korea Pop Wars
Some of those numbers are blatantly wrong. According to KOFIC, Korean films were up 16.6%, as of the end of November. And not including KING AND THE CLOWN is odd, considering the film made 95% of its money in 2006.
I'm also pretty dubious of the claim that only 16 films broke even. Maybe if you only include theatrical revenue. But if you include TV, DVD and international (small, though they may be), that number climbs a lot. And a lot of those money-losers were cheaper and crappier films. As usual in Korea, a lot of complaining is "through the glass, darkly."
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