Hong Sang-soo considers Tale of Cinema [Kuk Jang Jon] release strategy

Only days ago we posted about Kim Ki-duk's decision to open his latest film The Bow in only two screens in Korea. It seems that the director of Tale of Cinema, Hong Sang-soo, is considering taking a similar route in the distribution of his film when it opens on May 27th.

"My previous films have never reached the break-even point, so I have been thinking that I have to reduce production cost. That’s why I established my own production company. And I am now discussing releasing my new film at only certain theaters for a long time with its investment and distribution company," Hong told reporters.

As Hong planned, Chungeorahm Film, the domestic investment and distribution company of "Tale of Cinema", will release the film only at certain theaters that promise to show it for at least three weeks regardless of its commercial success.

By the way, according to the article The Bow attracted 996 moviegoers over the weekend at two theaters in Seoul and in Pusan. The seat occupation rate remained slightly over 20 percent.

Via KoreaTimes.

Oh, and Grady over at Kaiju Shakedown lets us know which films we can expect to do well in Korea if movies like The Bow and Tale of Cinema cannot break out of the red. Scroll down to April 27th.